MILLENNIALS ARE…
• investing in companies rooted in tech, disruption and innovation.
- Financial services disruptors like Square are considerably more popular than traditional banks, such as Citigroup.
- Millennials are betting big on Chinese technology companies.
- Closely tuned in to up-and-coming innovations, millennials are increasingly interested in marijuana and video game stocks.taking the long view with companies they believe in.
• taking the long view with companies they believe in.
- Millennials are in it for the long run, so far unfazed by Tesla’s negative headlines and price declines.
- They’re also maintaining conviction in social media stocks, despite near-term market volatility.establishing unique investment preferences versus previous generations.
• establishing unique investment preferences versus previous generations.
- Compared to earlier generations, millennials are less likely to buy conventional blue-chip stocks that don’t seem to t in with their vision for a socially-responsible future, showing less interest in Exxon and steering dollars toward Nike, for example.
- Too-big-to-fail financial companies are considerably less popular with millennials than baby boomers, Generation X or the Greatest Generation.
ABOUT OUR PROPRIETARY DATA
• Based on analysis of 8,709,594 stock positions in 2,959,840 self-directed investment accounts held by millennials as of September 2018; excludes ETFs
• Total AUM of millennial accounts: $9.1 billion; average AUM per account: $2,302
• Millennial generation de ned as born between January 1, 1982 and December 31, 2004
• Average age of millennial account holder: 27
KEY FINDINGS: Millennials are…
Investing in companies rooted in tech, disruption and innovation.
• Financial services disruptors like Square are considerably more popular than traditional banks, such as Citigroup.
• Millennials are betting big on Chinese technology companies.
• Closely tuned in to up-and- coming innovations, millennials are increasingly interested in marijuana and video game stocks.
Taking the long view with companies they believe in.
• Millennials are in it for the long run, so far unfazed by Tesla’s negative headlines and price declines.
• They’re also maintaining conviction in social media stocks, despite near-term market volatility.
Establishing unique investment preferences versus previous generations.
• Compared to earlier generations, millennials are less likely to buy conventional blue-chip stocks that don’t seem to t in with their vision for a socially-responsible future, showing less interest in Exxon and steering dollars toward Nike, for example.
• Too-big-to-fail financial companies are considerably less popular with millennials than baby boomers, Generation X or the Greatest Generation.
