Altruist Joins Forces with Apex Clearing to Offer Advisors Frictionless Investing Experience – Apex

DALLAS — (BUSINESS WIRE) — Altruist, the first fully integrated digital brokerage platform, today announced a new partnership with Apex Clearing, the custody and clearing engine powering the future of wealth management, to provide independent financial advisors and their clients with a better investing experience. The integration enables Altruist to address the growing demand for innovation in an antiquated industry, while also providing the security and stability offered by one of the most trusted clearing firms.

Apex’s technology powered the biggest fintech disruptions of the past decade, leading to the birth of a new class of investors who want to build their wealth as easily as they can buy a shirt online. This integration enhances Altruist’s platform with powerful new capabilities to help financial advisors build tech-forward, individualized relationships with their clients.

“We’re excited to partner with Apex and join some of the most innovative companies in fintech using their clearing technology. This will enable Altruist to quickly reach feature and product parity with the leading RIA custodians, but do so with a far more elegant user experience and with radically lower costs,” said Jason Wenk, CEO at Altruist.

Apex will execute trades and hold assets on behalf of Altruist users. This allows Altruist to provide advisors and clients with a platform that prioritizes the success of the investor with a bespoke solution. The new partnership also unlocks over 18,000 new securities for Altruist users.

“Altruist and Apex share a common vision of delivering a conflict-free, tech-forward experience to investors of every financial background. We agree that investing ought to be simple and affordable, and now our technology is enabling advisors on the Altruist platform to offer more for less while helping clients build their wealth. We have made a long-standing commitment to supporting frictionless investing through speed, efficiency, and flexibility and we look forward to working with Altruist as they continue to challenge the status quo,” said Bill Capuzzi, CEO at Apex Clearing.

To learn more about how Altruist is pushing the RIA industry forward with Apex, visit altruist.com.

About Apex Clearing Corporation

Apex Clearing is a custody and clearing engine that’s powering the future of digital wealth management. Our proprietary enterprise-grade technology delivers speed, efficiency, and flexibility to firms ranging from innovative start-ups to blue-chip brands focused on transformation to capture a new generation of investors. We help our clients provide the seamless digital experiences today’s consumers expect with the throughput and scalability needed by fast-growing, high-volume financial services businesses.

Founded in 2012, Apex Clearing, a PEAK6 company, is registered with the SEC, a member of FINRA and a participant in SIPC.

For more information, visit the Apex Clearing website, and follow the company on Instagram, LinkedIn, and Twitter.

About Altruist

Altruist is a fintech platform designed to provide you and your financial advisor with a delightful experience while investing and managing your money. No commissions. No biases. Digital everything. The way it should be.

Our next-generation digital suite is the first (and only) technology to combine software to manage your portfolio with a powerful platform to invest your money. This helps streamline operations and frees up time, so your advisor can focus on serving you even better. And with access to fractional shares, it’s easier than ever for your advisor to invest your money in high quality assets. More efficient investing with lower costs helps you meet your financial goals faster.

Feel good about your money. Learn more at altruist.com.

Contacts
Media Contact
Haley Fry, Edelman
Haley.Fry@Edelman.com