LOS ANGELES, CA — (PRNewswire) — Apex Clearing, an independent, full-service clearing firm and leader in the digital wealth space, has selected global FinTech firm InvestCloud as a technology partner to offer a new digital advice platform. Apex’s offering will allow FinTech startups and financial institutions alike to quickly take to market differentiated and personalized digital advisory services, using a fully featured, hyper-modular technology platform, with integrated, API-enabled custody and clearing services.

Apex already serves many leading retail-focused FinTech firms – including Betterment and Robinhood. But Apex is developing the new platform with InvestCloud to meet an underserved market need: solutions for new and established businesses that want premier custody services as well as sustainably customizable technology. This combination of Apex’s sophisticated, scalable API technology with InvestCloud’s breadth of intuitive apps and solutions will deliver even more ways for advisors to grow their business.

“At Apex, we are committed to developing solutions that empower innovation and drive growth within our clients’ businesses,” said Apex’s CEO Bill Capuzzi. “A big part of that is helping businesses distinguish themselves in the new era of digital investing – and not simply be seen as taking a ‘me too’ approach. Our new partnership with InvestCloud has allowed us to develop a highly customizable platform that does exactly that. It’s a seamless partnership between our two firms.”

John Wise, co-founder and CEO of InvestCloud, said: “Apex is the preeminent custodian and clearing firm in the digital wealth space, and we’re excited to enhance their digital offerings. Unlike most custodians’ platforms, this offering will be flexible and customizable as clients’ needs grow. And while the focus of this offering is digital advice, we’re pre-integrating our full library of over 200 financial apps to enable seamless future growth as the business scales.”

Apex will begin onboarding new clients to the platform starting later this year. InvestCloud’s flexible digital app platform supports a range of clients from independent RIAs to some of the world’s largest banks. Configuration of the apps, pre-integrated to Apex’s custody and clearing offering, enables all types of institutions to create a differentiated solution for a variety of client types.

About InvestCloud Inc.

Headquartered in Los Angeles with a global presence, InvestCloud develops first-class, financial digital solutions, pre-integrated into the cloud. By empowering investors and managers with a single version of the integrated truth through its unique digital platform, InvestCloud creates beautifully designed client experiences and intuitive operations solutions using an ever-expanding library of digital modular apps. The result? Powerful products for individual investors and institutions alike, assembled on-demand to meet clients’ specific needs.

Today the InvestCloud platform supports over $1.7 trillion of assets across 670 diverse clients – from wealth managers, institutional investors & institutional asset managers to family offices, asset services companies, financial platforms & banks.

For more information, visit www.investcloud.com.

About Apex Clearing

Apex Clearing Corporation is a leading provider of digital wealth solutions that is powering the innovation behind 21st century investing. An independent, full-service clearing firm and prime brokerage, Apex partners with financial services firms ranging from disruptive fintechs to Fortune 500 enterprise advisors to succeed in the digital age. Apex’s fully-integrated, customized solutions allow registered investment advisors (RIAs), digital advisors, fintech firms, broker dealers and full service firms to operate more efficiently, maximize profitability, give customers more control, and reach new investors. Founded in 2012 and based in Dallas with offices in New York City, Chicago and Portland, Oregon, Apex Clearing Corporation is registered with the SEC, a member of FINRA, and a participant in SIPC. For more information, visit www.apexclearing.com.

SOURCE InvestCloud

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