Tricia Rothschild



In her role as President, Tricia is responsible for the strategic planning, development, and overall growth of the company. Tricia also directly oversees internal and client-facing functions including sales, marketing, and product management.


Before joining Apex, Tricia was Chief Product Officer and Co-Head of Global Markets at Morningstar, where she led a multi-million-dollar global portfolio of businesses including software, data, research and index solutions that served asset managers, wealth managers, and individual investors. In her 26-year career at the firm, she developed a focused advisor and wealth management segment strategy, launched the firm’s equity research business, drove content strategy for the firm’s individual investor website, and served as a securities analyst and editor.

Tricia graduated with a Bachelor of Science degree from Northwestern University and holds a Master’s degree in Russian and East European economics from Indiana University. She is a Chartered Financial Analyst® (CFA) and serves on that organization’s global Board of Governors. She also sits on a small portfolio of private-company boards in the fintech and wealth-tech space.


Tricia spends her free time in either Chicago or Southern California, where she hopes her two 20-something sons, teenage daughter, and husband will cook for her and indulge her in karaoke, hikes, bike rides and beginner-level tennis.

February 23, 2021 in MEDIA

Apex Clearing Chooses SPAC to Go Public

Finovate: Apex Clearing Chooses SPAC to Go Public
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February 23, 2021 in MEDIA

What Apex Clearing’s move to go public means for RIAs

FP: What Apex Clearing's move to go public means for RIAs
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“A ship in port is safe, but that is not what ships are for. Sail out to sea and do new things.”

  Grace Hopper